.selling-guide{--guide-pink:#ff8dd0;--guide-cyan:#00d9ff;--guide-yellow:#ffe800}.guide-width{width:min(100%,1240px);margin-inline:auto;padding-inline:clamp(20px,4vw,48px)}.guide-cover{background:radial-gradient(at 75% 45%,#e91e8c1c,#0000 66%);grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:40px;padding-block:36px 42px;display:grid}.guide-cover-copy>h1{max-width:650px;margin:24px 0 20px;font-size:clamp(3rem,5vw,4.5rem)}.guide-cover-copy h1 em{color:var(--guide-pink);font-style:normal;display:block}.selling-guide .guide-lead{color:var(--guide-cyan);margin-bottom:12px;font-size:1.4rem;font-weight:800}.guide-cover-copy>p{max-width:570px;margin-top:16px;line-height:1.7}.guide-byline{align-items:center;gap:14px;display:flex}.guide-byline img{object-fit:cover;border:2px solid var(--guide-cyan);border-radius:50%;flex-shrink:0;width:54px;height:54px}.guide-byline p{font-size:1rem;line-height:1.5}.guide-byline strong{color:var(--paper)}.guide-byline span{margin-top:5px;font-size:.9375rem;display:block}.selling-guide .guide-region{color:#cbc3db;margin-top:20px;font-size:.9375rem}.guide-cover-film{border:1px solid var(--guide-cyan);background:var(--ad-panel);border-radius:14px;min-width:0;overflow:hidden;box-shadow:8px 8px #124859}.guide-screen-label{background:var(--guide-cyan);color:var(--ad-night);flex-wrap:wrap;justify-content:space-between;gap:12px;padding:14px 20px;font-size:.875rem;font-weight:800;line-height:1.4;display:flex}.guide-video-screen{aspect-ratio:16/9;background:#080812;min-width:0;position:relative;overflow:hidden}.guide-video-screen>iframe{border:0;width:100%;height:100%}.guide-cover-film figcaption{padding:25px 28px}.selling-guide .guide-cover-film h2{font-size:clamp(1.7rem,2.5vw,2.4rem);line-height:1.12}.guide-cover-film figcaption p{margin-top:14px;font-size:1rem;line-height:1.6}.selling-guide :is(.guide-cover-film,.guide-reel) a{color:var(--guide-cyan);text-underline-offset:4px;min-height:44px;margin-top:16px;padding-block:8px;font-size:1rem;text-decoration:underline;display:inline-block}.guide-ribbon{background:var(--guide-yellow);color:var(--ad-night);flex-wrap:wrap;justify-content:center;align-items:center;gap:20px;padding:18px 24px;font-size:1.125rem;line-height:1.4;display:flex}.guide-ribbon>span{font-weight:850}.guide-ribbon>strong{font-weight:600}.guide-opening{grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);align-items:start;gap:40px;padding-block:44px;display:grid}.guide-section-intro{max-width:760px;margin-bottom:26px}.guide-section-intro h2{margin:12px 0 18px}.guide-section-intro p{line-height:1.7}.guide-letter-copy{min-width:0}.guide-letter-copy>h2{margin:12px 0 22px}.guide-letter-copy>p{max-width:65ch;margin-top:18px;line-height:1.75}.guide-letter-copy strong{color:var(--paper)}.selling-guide .guide-key-line{color:var(--paper);font-size:1.1875rem;font-weight:650;line-height:1.6}.selling-guide .guide-proof-caption{color:var(--guide-cyan);border-left:3px solid var(--guide-cyan);margin-top:24px;padding-left:16px;font-size:1rem}.guide-reel-pair{grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:16px;display:grid}.guide-reel{background:var(--ad-panel);border:1px solid #756484;border-radius:12px;min-width:0;overflow:hidden}.guide-reel>div:last-child{min-width:0;padding:20px 16px}.guide-reel h3{margin:12px 0;font-size:1.4rem;line-height:1.2}.guide-reel p{font-size:1rem;line-height:1.6}.guide-reel .instagram-player{aspect-ratio:9/14;border:0;border-radius:0;height:auto;min-height:0}.guide-reel .instagram-player button{min-height:0;padding:15px}.guide-reel .reel-poster-top{display:none}.guide-reel .reel-poster-bottom{font-size:.875rem!important}.guide-reel .reel-poster-bottom>span{font-size:1rem!important}.guide-reel .reel-poster-play{width:58px;height:58px;font-size:1.2rem}.guide-reel .instagram-player.is-open{aspect-ratio:auto;height:640px}.guide-reel .instagram-player iframe{width:100%;height:100%}.selling-guide :is(section,figure,h2,form,li)[id]{scroll-margin-top:24px}.guide-contents{border-bottom:1px solid var(--ad-line);flex-wrap:wrap;gap:6px 25px;padding-block:18px;display:flex}.guide-contents a{color:var(--paper);text-underline-offset:5px;min-height:44px;padding-block:10px;font-size:.9375rem;font-weight:650;text-decoration:underline}.guide-contents a:hover{color:var(--guide-cyan)}.guide-person{grid-template-columns:minmax(0,1.18fr) minmax(0,.82fr);align-items:start;gap:48px;padding-block:12px 42px;display:grid}.guide-person-proof{min-width:0}.guide-person-photo{border:1px solid var(--guide-cyan);background:var(--ad-panel);border-radius:12px;grid-template-columns:120px minmax(0,1fr);display:grid;position:relative;overflow:hidden}.guide-person-photo img{object-fit:cover;object-position:center 15%;width:100%;height:180px;display:block}.guide-person-photo p{align-self:center;padding:20px;font-size:1rem;line-height:1.6}.guide-person-photo strong{color:var(--guide-cyan)}.selling-guide .guide-proof-heading{letter-spacing:0;color:var(--guide-pink);margin:22px 0 14px;font-size:1.125rem;line-height:1.4}.guide-person h2,.guide-market h2,.guide-personality h2,.guide-next h2{margin:12px 0 20px}.guide-person>div>p,.guide-market p,.guide-personality>div>p,.guide-next>p{margin-top:16px;line-height:1.65}.guide-background{border-block:1px solid var(--ad-line);margin:24px 0;padding:0;list-style:none}.guide-background li{padding:16px 0;font-size:1rem;line-height:1.6}.guide-background li+li{border-top:1px solid var(--ad-line)}.guide-background strong{color:var(--guide-pink)}.guide-career{color:var(--guide-cyan);flex-wrap:wrap;gap:6px 18px;margin-top:22px;display:flex}.guide-career strong{font-size:1.25rem}.guide-career span{width:100%;color:var(--ad-copy);font-size:.9375rem}.guide-market{background:var(--ad-panel);border-block:1px solid var(--ad-line);grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:44px;padding-block:32px;display:grid}.selling-guide :is(.guide-market,.guide-steps,.guide-film-copy) a{min-height:44px;color:var(--guide-cyan);text-underline-offset:5px;margin-top:12px;padding-block:10px;font-size:1rem;line-height:1.5;text-decoration:underline;display:inline-block}.guide-system{padding-block:40px 20px}.guide-steps{margin:0;padding:0;list-style:none}.guide-steps>li{border-top:1px solid var(--ad-line);grid-template-columns:44px minmax(0,1fr);gap:22px;padding-block:28px;display:grid}.guide-step-number{background:var(--guide-cyan);width:44px;height:44px;color:var(--ad-night);letter-spacing:-.02em;border-radius:9px;place-items:center;font-size:1.125rem;font-weight:850;line-height:1;display:grid}.guide-steps>li:nth-child(2n) .guide-step-number{background:var(--guide-pink)}.guide-step-body{min-width:0}.guide-steps h3{margin:10px 0 18px;font-size:clamp(1.7rem,3vw,2.5rem);line-height:1.15}.guide-steps p{margin-top:14px;line-height:1.7}.guide-step-intro{max-width:65ch}.guide-step-columns{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;display:grid}.guide-step-columns>p:first-child,.guide-step-columns>div>p:first-child{margin-top:0}.guide-steps .guide-asset-list{border-top:1px solid var(--ad-line);grid-template-columns:repeat(2,minmax(0,1fr));gap:0 24px;margin:20px 0;padding:0;list-style:none;display:grid}.guide-asset-list li{border-bottom:1px solid var(--ad-line);color:var(--ad-copy);padding:18px 0;font-size:1rem;line-height:1.65}.guide-asset-list strong{color:var(--guide-cyan);margin-bottom:5px;font-size:1.0625rem;display:block}.guide-asset-list li:last-child{border-bottom:0;grid-column:1/-1;max-width:75ch}.guide-receipt-heading{border-top:1px solid var(--ad-line);margin:26px 0 18px;padding-top:22px}.selling-guide .guide-receipt-heading p{color:var(--paper);margin-top:8px;font-size:1.1875rem;font-weight:650;line-height:1.5}.guide-launch-copy{grid-template-columns:minmax(0,1.4fr) minmax(0,.8fr);align-items:start;gap:28px;display:grid}.guide-launch-copy .guide-letter-copy>p:first-child{margin-top:0}.guide-reach-note{background:var(--guide-cyan);border-radius:10px;min-width:0;padding:24px;box-shadow:5px 5px #124859}.selling-guide .guide-reach-note :is(p,strong,small,.ad-eyebrow){color:var(--ad-night)}.guide-reach-note>strong{letter-spacing:-.05em;margin-top:14px;font-size:clamp(2.5rem,4vw,3.5rem);font-weight:850;line-height:1.15;display:block}.selling-guide .guide-reach-note p{margin-top:8px;font-size:1.0625rem;line-height:1.6}.selling-guide .guide-reach-purpose{border-top:1px solid #006379;margin-top:18px;padding-top:18px;font-weight:700}.guide-reach-note small{margin-top:18px;font-size:.875rem;line-height:1.6;display:block}.selling-guide .guide-optional{background:var(--ad-panel);border:1px solid var(--ad-line);border-radius:9px;padding:18px 22px;font-size:1rem}.guide-optional strong{color:var(--guide-pink)!important}.guide-exposure{background:var(--guide-cyan);color:var(--ad-night);padding-block:42px}.guide-exposure .guide-width{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:30px 45px;display:grid}.selling-guide .guide-exposure :is(p,h2,strong,.ad-eyebrow){color:var(--ad-night)}.guide-exposure h2{margin:12px 0 20px}.guide-exposure h2 em{font-style:normal}.guide-exposure p{line-height:1.65}.guide-attention-path{margin:0;padding:0;list-style:none}.guide-attention-path li{padding:0 0 20px 55px;position:relative}.guide-attention-path li+li{border-top:1px solid #00475a80;padding-top:20px}.guide-attention-path li>span{font-size:1.4rem;font-weight:850;position:absolute;left:0}.guide-attention-path strong{font-size:1.5rem;line-height:1.25}.guide-attention-path p{margin-top:10px;font-size:1rem}.selling-guide .guide-control{border-top:1px solid #00475a80;grid-column:1/-1;max-width:1050px;padding-top:24px;font-size:1rem;line-height:1.65}.guide-media{padding-block:40px 12px}.guide-film-grid{grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:22px;display:grid}.guide-film-card{border:1px solid var(--ad-line);background:var(--ad-panel);border-radius:12px;min-width:0;transition:border-color .2s,box-shadow .2s;overflow:hidden}.guide-film-card:hover{border-color:var(--guide-cyan);box-shadow:0 0 24px #00d9ff15}.guide-film-card:nth-child(2n) .guide-screen-label{background:var(--guide-pink)}.guide-film-copy{padding:22px}.selling-guide .guide-film-copy h4{letter-spacing:-.035em;color:var(--paper);margin:16px 0 12px;font-family:Outfit,sans-serif;font-size:clamp(1.4rem,2.2vw,1.75rem);font-weight:800;line-height:1.2}.guide-film-copy>p{font-size:1rem;line-height:1.6}.selling-guide .guide-views{flex-direction:column;gap:5px;margin:0 0 18px;line-height:1.1;display:flex}.guide-views strong{letter-spacing:-.045em;color:var(--guide-cyan);font-variant-numeric:tabular-nums;font-size:clamp(2.5rem,4vw,3.5rem);font-weight:850}.guide-views span{color:var(--ad-copy);font-size:.9375rem}.guide-film-card:nth-child(2n) .guide-views strong{color:var(--guide-pink)}.selling-guide .guide-count-note{border-left:3px solid var(--guide-cyan);color:#ded8e8;margin-top:16px;padding-left:16px;font-size:.9375rem;line-height:1.6}.guide-facebook{background:#080812;min-width:0}.guide-fb-surface{aspect-ratio:16/9;position:relative;overflow:hidden}.guide-fb-surface iframe{border:0;width:100%;height:100%;display:block}.guide-fb-cover{cursor:pointer;width:100%;height:100%;color:var(--paper);background:#0e0b20;border:0;place-items:center;padding:0;display:grid;position:relative}.guide-fb-cover img{object-fit:cover;width:100%;height:100%;transition:transform .25s;display:block;position:absolute;inset:0}.guide-facebook.is-portrait .guide-fb-cover img{object-fit:contain}.guide-fb-cover:hover img{transform:scale(1.025)}.guide-fb-shade{background:linear-gradient(#0000 35%,#080812cc);position:absolute;inset:0}.guide-fb-play{color:#fff;background:#ad085e;border:2px solid #fff;border-radius:50%;place-items:center;width:68px;height:68px;font-size:1.5rem;display:grid;position:relative;box-shadow:0 0 0 7px #ffffff26}.guide-fb-cue{background:var(--guide-yellow);color:var(--ad-night);border-radius:3px;padding:6px 12px;font-size:.9375rem;font-weight:750;position:absolute;bottom:15px;left:15px}.guide-fb-cover:focus-visible{outline-offset:-5px!important}.guide-facebook.is-open.is-portrait .guide-fb-surface{aspect-ratio:9/16;max-height:650px}.guide-fb-controls{background:#080812;justify-content:space-between;align-items:center;gap:16px;padding:15px;display:flex}.selling-guide .guide-fb-controls p{color:#e7e2f0;font-size:.875rem;line-height:1.5}.guide-fb-controls button{border:1px solid var(--guide-cyan);min-height:44px;color:var(--guide-cyan);cursor:pointer;background:0 0;border-radius:5px;flex-shrink:0;padding:12px;font:650 .875rem Outfit,sans-serif}.guide-media-grid{grid-template-columns:repeat(2,minmax(0,1fr));align-items:start;gap:22px;display:grid}.guide-media-grid .guide-film-copy{padding:22px}.guide-personality{grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);align-items:center;gap:44px;padding-block:48px;display:grid}.guide-next{padding-block:8px 32px}.guide-signoff{border-top:2px solid var(--guide-pink);max-width:780px;margin-inline:auto;padding:30px 0 0}.guide-signoff h2{margin:12px 0 20px}.guide-signoff>p{max-width:65ch;margin-top:18px;line-height:1.75}.selling-guide .guide-signature{color:var(--paper);font-size:1.125rem}.guide-signature strong{color:var(--guide-pink);letter-spacing:-.04em;font-size:2.25rem;font-weight:800}.guide-reply-links{flex-wrap:wrap;gap:12px;margin-top:22px;display:flex}.guide-reply-links a{border:1px solid var(--guide-cyan);min-height:48px;color:var(--guide-cyan);border-radius:6px;align-items:center;padding:12px 16px;font-size:1rem;font-weight:650;display:inline-flex}.guide-reply-links a:last-child{background:var(--guide-yellow);border-color:var(--guide-yellow);color:var(--ad-night)}.selling-guide .ad-plan{padding-top:35px}@media (max-width:1000px){.guide-cover{gap:28px}.guide-opening{grid-template-columns:1fr;gap:26px}.guide-opening .guide-letter-copy{max-width:780px}.guide-reel{grid-template-columns:minmax(0,.8fr) minmax(0,1fr);display:grid}.guide-reel .instagram-player{aspect-ratio:9/16;height:100%}.guide-reel>div:last-child{align-self:center}.guide-reel .instagram-player.is-open{grid-column:1/-1;height:640px}.guide-person,.guide-personality{gap:28px}}@media (max-width:780px){.guide-cover{grid-template-columns:1fr;gap:26px;padding-block:28px}.guide-cover-copy>h1{font-size:clamp(2.8rem,10vw,4rem)}.guide-cover-film figcaption{padding:22px}.guide-opening{padding-block:32px}.guide-reel{display:block}.guide-reel .instagram-player{aspect-ratio:9/13;height:auto}.guide-reel>div:last-child{padding:20px 16px}.guide-contents{gap:2px 18px}.guide-contents a{font-size:.9375rem}.guide-person{grid-template-columns:1fr;padding-block:8px 32px}.guide-person-proof{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);align-items:start;gap:16px;display:grid}.guide-person-photo{grid-area:1/1/span 2;display:block}.guide-person-photo img{height:240px}.guide-person-photo p{padding:18px}.guide-person-proof>.guide-proof-heading{grid-area:1/2;margin:0}.guide-person-proof>.guide-film-card{grid-area:2/2;margin:0}.guide-market,.guide-exposure .guide-width,.guide-personality,.guide-launch-copy{grid-template-columns:1fr;gap:24px}.guide-market{padding-block:28px}.guide-market h2{margin-bottom:0}.guide-market p:first-child{margin-top:0}.guide-system{padding-block:32px 8px}.guide-steps>li{grid-template-columns:36px minmax(0,1fr);gap:14px;padding-block:24px}.guide-step-number{width:36px;height:36px;font-size:1rem}.guide-step-columns{grid-template-columns:1fr;gap:16px}.guide-step-columns>p,.guide-step-columns>div>p:first-child{margin-top:0}.guide-media{padding-block:32px 8px}.guide-film-grid{gap:18px}.guide-film-copy{padding:20px}.guide-fb-play{width:56px;height:56px;font-size:1.1rem}.guide-fb-cue{font-size:.875rem;bottom:10px;left:10px}.guide-personality{padding-block:32px}.guide-fb-controls{flex-wrap:wrap}}@media (max-width:540px){.guide-reel-pair,.guide-film-grid,.guide-media-grid{grid-template-columns:1fr}.guide-reel{max-width:380px;margin-inline:auto}.guide-reel .instagram-player{aspect-ratio:9/13;max-height:570px}.guide-reel .instagram-player.is-open{max-height:none}.guide-ribbon{text-align:center;gap:8px}.guide-person-proof{display:block}.guide-person-photo{grid-template-columns:110px minmax(0,1fr);display:grid}.guide-person-photo img{height:170px}.guide-person-photo p{padding:16px;font-size:.9375rem}.guide-person-proof>.guide-proof-heading{margin:22px 0 14px}.guide-person-proof>.guide-film-card{margin-top:0}.guide-steps>li{display:block}.guide-step-number{float:left;width:32px;height:32px;margin-right:12px}.guide-step-body>.ad-eyebrow{align-items:center;min-height:32px;display:flex}.guide-steps h3{clear:both;margin-top:14px}.guide-steps .guide-asset-list{grid-template-columns:1fr}.guide-asset-list li:last-child{grid-column:auto}.guide-film-copy{padding:22px}.guide-views strong{font-size:3rem}.guide-reply-links a:last-child{justify-content:space-between;width:100%}}@media (prefers-reduced-motion:reduce){.selling-guide *,.selling-guide :before,.selling-guide :after{scroll-behavior:auto!important;transition:none!important;animation:none!important}}
