Your home is your biggest asset. There are many agents that can put a sign in the ground and put your home on MLS/Realtor.ca - Choose a Realtor who understands the Real Estate market AND who is an EXPERT MARKETER. To SELL for the highest amount of money possible on on your home you need the most exposure to the highest number of potential buyers. This is done by MARKETING. The more people who know your home is for sale, the greater your opportunity to attract the buyer who's willing to pay the most for it.