01THE LOCAL ADS
Local people. Not random views.
I target people within about a 30-minute drive of your home. Not an audience scattered around the world. The goal is to reach people close enough to make your home their next move.
FOR WATERLOO REGION HOME SELLERS
Maximum exposure,maximum effort.
The more people who know your home is for sale, the better your opportunity to attract the buyer willing to pay the most for it. My job is to get your home's story in front of them.
Let's plan my home sale
Text, email or send the form. I'll reply in writing first.
Scottie Henderson.
Realtor, Dad, Partner.Every day is an opportunity to create a smile and help others.Over 200 homes. Over $100 million sold.
eXp Realty
SCOTTIE / ON INSTAGRAMPRESS PLAY ↓
MARKETING MATTERS.MAXIMUM EXPOSURE. MAXIMUM EFFORT.
HERE'S WHAT WE DO
Luxury property or starter home. Maximum exposure is what I do.
Whether you have a luxury property or a starter home, my goal is the best sale for you. I go all in on exposure so more potential buyers have the chance to see your home and fall in love with it.
02THE WALKTHROUGH
Give buyers the whole picture.
My full walkthrough videos usually run 6 to 10 minutes. People can click through from the ad to see the layout, the details and everything that makes your home stand out. Not just an address and a couple of photos.
03THE STORY
Show them what you fell for.
What made you fall in love with your home? That's where we start. I'm painting that picture for buyers so they can see themselves living there too. Every price point gets that effort.
MORE THAN A SIGN
Do you want 1,000 people or 100,000+ local people knowing your home is for sale?
I've reached more than 100,000 people with locally targeted marketing. I build those ads for people within driving distance of the home. The goal is local attention, not random views from around the world. That's the point of the balls.
My listing video campaigns have generated hundreds of thousands of views. That's extra exposure beyond the property listing, not instead of it.
The ad gets their attention. The full walkthrough gives them a reason to care. Then they can see the photos, explore the floor plan and book a showing. More chances for the right buyer to see what made you fall in love with your home. Maximum exposure, maximum effort.
Let's get your home seenTHE IDEA / IN ACTIONPRESS PLAY ↓
Past campaign examples, not a promised audience. Views can include repeat watching. The video's inventory figure isn't today's count.
Player not loading? Watch on Instagram ↗THE CONVERSATION / CBCPRESS PLAY ↓
A conversation about doing real estate differently, building attention honestly and giving people something worth remembering.
Player not loading? Watch on Instagram ↗LESS TALK. MORE PRESSING PLAY.
Two homes. Two full walkthroughs.
Here's what I mean by telling your home's story. Watch Coleridge, then Simone Place. Different homes. Same effort.
Waterloo Region and Surrounding Areas and Wellington Region
THE WORK · OLD BEECHWOOD
356 Coleridge Place
A full walkthrough built around this home's own story. A marketing example, not a claim that the home is currently available.
Player not loading? Open on YouTube ↗THE WORK · AYR
34 Simone Place, Ayr
A second full walkthrough. Different home, same effort to help buyers picture themselves there. A marketing example, not a claim that the home is currently available.
Player not loading? Open on YouTube ↗YOUR NEXT STEP / SEND ME A NOTE
Tell me about your home.
Text me, email me or send the form. I'll reply in writing first. If a call makes sense after that, we'll pick a time that works.
You get me. Not a mailing list. This asks me to contact you about your move. It doesn't sign you up for a newsletter.
WANT THE WHOLE CONVERSATION?
Pull up a chair. Here's the full story.
My Seller Playbook and the full 570 News interview. Watch right here, at your pace. No form needed to press play.
THE PLAN · 28:25
The full Seller Playbook
Settle in. Here's the full play-by-play of selling a house, so you can see the work and ask better questions before we talk.
Player not loading? Open on YouTube ↗THE CONVERSATION · 43:04
The full 570 News interview
A longer conversation about what I do, how I think about real estate and why I put so much into marketing a home.
Player not loading? Open on YouTube ↗Read my full selling guide, with the videos and exposure examples
BEFORE YOU ASK. OR AFTER.A few things
A few things
worth knowing.
I'm here for the real questions too. Send me a text.
Text me: 519-577-7588 ↗What if I'm not ready to list?
Then we don't list. We can talk about your timing and what you'd want to understand first. You don't need to make a decision just because you asked a question.
Do I have to have a music video?
No. The full walkthrough is the main event. It tells your home's story and shows buyers what makes it special. A music video is an optional way to earn extra attention. If it's not your thing, we leave it out. Same effort. Same goal: get your home seen.
I'm buying too. Can we talk about both?
Absolutely. Tell me that in your message. We'll look at the whole move together, including the order, timing and questions for your mortgage broker and lawyer.
Maximum effort. Every time. All the time.