Hey, it’s Scotty! I’m going to let you in on a little secret: your home is worth what someone will pay for it. To get the most out of your home sale, follow these steps: declutter, prep, stage, price, and market like crazy. Make sure everyone knows your home is for sale. Let’s break it down.

Imagine you’re selling a hoverboard. Do you think you have the best chance of selling it for the highest price if 52,000 or 100,000 people know it’s for sale? The same principle applies to real estate.

Passive vs. Active Marketing

In real estate, passive marketing is like putting a sign on your lawn. Congratulations, now 50 neighbors know your home is for sale, and maybe a few thousand people will stumble upon your listing on realtor.ca. But active marketing is where the magic happens. This includes targeted ads and engaging listing videos, reaching 50,000 to 100,000 potential buyers. This is my wheelhouse.

Understanding Buyer Stages

Potential buyers for your home are in one of three stages:

1. Awareness Stage: They know they need to move.
2. Consideration Stage: They’re looking for the right house.
3. Decision Stage: They’re on realtor.ca eight times a day.

Passive marketing targets buyers in the decision stage, but active marketing hits them all.

The Power of Preparation and Staging

Prep and staging are crucial. Use professional photos, 360-degree views, floor plans, virtual tours, and engaging audio and video. Combine these with targeted ads to ensure 50,000 to 100,000 people know your home is for sale.

Marketing matters. More eyes on your listing mean more views, more showings, and better offers. If you want to sell your home and make sure the world knows, Scotty Henderson is the way to go. Let’s get your home sold for the best price possible!