Listing Marketing Example · Waterloo

322 Sandowne

~ launched, not just listed ~

This is what active marketing looks like in real life. Here is the original listing film for 322 Sandowne and the work built around helping people notice and understand the property. Marketing Matters.

The Film

The 322 Sandowne music video

An original song, a custom beat, and a cinematic walkthrough.

The address is the hook. The home is the star.

The Campaign

What a Scottie listing launch can include

WRITTEN

Custom song

Original lyrics with the address as the hook, set to a custom beat.

FILMED

Cinematic walkthrough

Pro photos and a story-driven video edit - the home as the lead, not a checklist.

LAUNCHED

Targeted ads

Property-specific campaigns across Instagram, YouTube and Facebook, built to reach local audiences beyond people already using a property portal.

PLANTED

Unicorn signpost

The pink unicorn sign is built to be noticed and remembered.

The Goal

Built to be noticed

What the approach is built to do

The aim is to give a home several ways to be discovered, understood and remembered. No tactic promises a sale price or timeline.

Want this for your home?

Coffee, phone or DM, whatever works. Your message comes to me, and I stay accountable for the follow-up.

Boom Shakalaka.