43 MINUTES · NO ELEVATOR PITCH
What I do - and why I do it this way.
A full media conversation about real estate, marketing, attention, the unicorn and what maximum effort is supposed to feel like for a client.
SCOTT HENDERSON. SCOTTIE'S GOOD.The pink suit
The pink suit
isn't a character.
I'm a husband, a dad, a born-and-raised Waterloo Region local and a Realtor with eXp Realty. I've been doing real estate since 2012. The bright colours, the music and the unicorn are all very much me.
I was the kid who ate lunch in the bathroom because crowds terrified me. Then I spent twenty years building events and learning how attention works. My wife Michelle challenged me to show people the real version of me. The bright clothes, music, awkward humour and full-volume care were already there. Real estate just became the place I finally stopped hiding them.
Joy is not the opposite of serious work. It's how I choose to do serious work.ABOUT SCOTTIE · THE PLAYLIST
There is more than one origin story.
Family, business, marketing, confidence, reinvention and the strange route to becoming the Unicorn Realtor.
Stay right here.Press play, then use the playlist button or next arrow inside the player to keep watching on ScottieH.com.
Prefer the YouTube app? Open it there ↗SCOTTIE IN THE MEDIA · THE LONG VERSIONNot a press quote.
Not a press quote.
The whole conversation.
If you are deciding who to trust with a move, a polished biography only tells you so much. Here I am talking at length about what I do, why the marketing looks different and the actual human underneath it.
MEDIA MOMENT
Talking to the media.
A shorter window into how I explain the work when somebody else has the microphone.
FULL CBC FEATURE
The CBC conversation.
The longer CBC segment - more context, more of the story and considerably less room for a tidy sound bite.
A home is where
your day happens.
Being a husband and a dad matters deeply to me. It's also why I take the human side of a move seriously. A home is where your people gather and where a lot of your life gets built. The plan needs to work for the people in it.
Before real estate, I spent twenty years in event and product marketing, including serving as Director of Marketing for KW Oktoberfest. I learned to think about what gets someone's attention, what keeps it and what makes an idea worth sharing. That's the thinking I bring to your listing.
Show up.
Answer the phone. Attend the hard conversations. Stay responsible after the exciting part.
Tell the truth.
About the price, the house, the market and whether I am actually the right fit.
Make joy.
A move can be stressful without the entire experience feeling grey and transactional.